About us

G'day! We’re Phoebe and Aaron, husband + wife duo and co-founders of Australian made, vegan, plant-based brands Woohoo Body and Happy Skincare.

We’re complete green beauty + ethical living nuts who want to change the world, one epidermis at a time!

We started Happy back in 2010, what seems like a lifetime ago. We were health-obsessed cycling fanatics and newlyweds, and looking for something meaningful to channel our energy and passions into.

Funnily enough the idea for this business that was about to completely transform our lives appeared when we were least expecting it to…

Phoebe was busy growing a baby and had some serious stretch mark issues, so Aaron came to the rescue with a home-made stretch mark cream. The cream must’ve been a goodie because these days we have 2 wild boys, and Phoebe’s thrilled to say she’s stretch mark free.

And that was the start of an entire range of Happy Skincare products that are all about making unhappy skin happy. If you have problem skin, let us at it!

It wasn’t until 2016 that we had our coming of age as a fair dinkum skincare company. We got ourselves a manufacturing facility in our hometown, Newcastle (NSW) - you might have heard us call it the Happy Shed - and that’s where all the magic happens!

This was about the time that we launched Woohoo Body, our range of 100% natural, 100% effective and 100% toxin free deodorants. Woohoo has quickly become one of Australia's best selling natural deodorants, and we're on a quest to totally shake up the deodorant industry and show people that our natural deodorants work even BETTER than aluminium-based antiperspirants.

You know how mashed banana on toast tastes better when Mum makes it? That’s because it was made with care and love. And that’s exactly the kind of special energy that we put into the products we create. No one else can do it. It’s our special magic because we know every detail intimately. It starts with us and it ends with us.

We use the highest quality natural and vegan ingredients available. We know where and who our ingredients come from. We stick to small artisan batches to keep things fresh and super effective.We don’t outsource anything. And we love it that way!

Woohoo Body and Happy Skincare products are 100% made by us. No contract manufacturers. No shortcuts.

We hope you love our creations!
Phoebe + Aaron